The SheEO
Australia’s first fully female-owned product management agency, empowering female entrepreneurs to build successful brands.
From one SheEO to another.
Empowering female entrepreneurs to transform their product businesses into scalable, sustainable successes. Through tailored coaching, mentoring, and education in proven product management principles, providing the clarity, tools, and confidence to grow. Together, we turn your vision into a thriving reality, supporting you every step of the way.
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20+
Years Experience
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$100m+
Sourced Funding & Revenue
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20+
Major Projects & Brands Delivered
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12+
Happy & Scaling Start-ups
The SheEO Touch
You're focused on what you do best - creating amazing products. But with all your time and energy spent on production, scaling your business and reaching new markets can feel overwhelming.
You want to expand your reach and bring your product to a broader audience, but building the digital systems to make that happen is overwhelming and time-consuming.
We help you at every stage of your Product Lifecycle.
Product Launch & Scale
Take your product from concept to market and expand confidently with bespoke strategies.
Assist with product development, sourcing of products, packaging, advice on commercialisation and cashflow options.
Growth Strategy Development
Build a strategic roadmap for your product development through to sustainable growth, with insights to maximise your reach and impact.
Deliver Digital Ecosystems
Build and deliver websites, marketing strategies and integrations to create an effective omni-channel.
Design, build and implement scalable systems for eCommerce, CRM, and operations, making global expansion efficient.
Global Reach & Operational Support
We deliver a global expansion strategy and roadmap and implement changes to allow you to enter new markets with optimised logistics and streamlined processes.
Coaching & Advisory
Receive hands-on guidance and support to navigate your unique challenges and drive your business success.
We combine courage, instinct, and mastery to guide you through every step of your business journey. From strategic product and lifecycle management to global scaling and warehousing solutions, we provide bespoke strategies and solutions designed to integrate seamlessly with your operations.
What We Offer
Choosing The SheEO Agency means choosing a partner dedicated to your business’s long-term success.
We specialise in supporting female-led product-based businesses across diverse sectors, using a tailored approach that aligns with your vision.
What sets us apart is our ability to combine 20+ years of business expertise with a genuine, people-first approach. We draw on decades of hands-on experience to craft strategic frameworks designed to address the unique challenges and ambitions of product-focused businesses, guiding and supporting you every step of the way.
Why Pick The SheEO?
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Feeling Like This...?
- I don't have a clear path forward.
- Im drowning in the workload.
- I'm not getting traction with my product sales.
- My processes and systems are overwhelming.
- I'm not sure where to begin to grow again.
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With Our Services
- Clear Product Roadmap
- Optimised Operations
- Market-Validated Products
- Global Digital Ecosystem
- Sustainable Growth
Product Accelerator
This package is designed to take your idea from concept to market quickly and efficiently. With our guidance, you’ll establish a clear product roadmap, set up a scalable digital ecosystem, and validate your product in market.
The Scale-up
The Scale-Up Package equips your business with integrated, sustainable systems and solutions for eCommerce, logistics, and product management, setting a foundation for long-term growth.
Digital Momentum
Designed to help large businesses unlock their full potential by providing holistic solutions that ensure your product management frameworks, operational processes, and logistics are scalable, efficient, and profitable across global markets.
Coaching & Advisory
Designed to empower female entrepreneurs in product-based businesses with personalised, actionable and accountable strategies and guidance.
The SheEO™ Testimonials: Real Experiences
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Elke - Founder CEO
"Felicity's leadership in creating our digital channel at The LittleOak Company was transformative. She designed an excellent customer experience that boosted online sales, led our marketing efforts, established a dedicated support team, and optimised our operations for global scaling. Working with her was a game-changer for our company."
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Susannah - Founder CEO
"Working with Felicity has been an incredible experience, even over the Tasman. She was professional, trustworthy, and guided me through every step of the journey. She delivered a beautiful B2B website and has helped me ensure my proposition makes money and my operations are set up for scaling. I couldn't be happier with the results!"
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Emma - Founder CEO
"Felicity brings her genuine & caring self to the table, partnering with me to refresh my online presence, brand and building a sustainable digital channel. She is guiding me through product management, giving me confidence that I will be able to build a successful digital product and service business. Working with her has been a truly personal and supportive experience."
Ready to scale your product business?
Schedule a consultation with us today and take the first step toward success!