Our Mission
We’re committed to empowering female entrepreneurs to grow and scale their businesses through strategic product management, digital transformation, and scalable solutions.
Whether you’re a startup looking for guidance or an enterprise in need of product-led transformation, we’re here to help you achieve your goals.
Formulated with Passion & Purpose
Felicity is a 4x award-winning Product Management & Business Consultant. She empowers ambitious female entrepreneurs to become leading brands.
Over the course of more than two decades, Felicity has helped millions of families find and use products that make their life better, generating over $100m sales revenue for some of Australia’s largest brands.
She is renowned for being the go-to when you need an award winning product launched or scaled, if you need to optimise your business ops or simply need advise on the way forward.
How we differ
Our Uniqeness
Empowering Female Entrepreneurs with Balance and Agility
As your trusted partner we help you maintain balance in your business while navigating growth challenges. We don’t just roar; we speak with quiet strength, making sure your voice is heard and your business thrives. Our support gives you the confidence and strategic direction to face business challenges head-on.
Fixing Broken Systems
We love working with businesses that need help fixing broken processes or systems.
We specialise in analysing and restructuring your operations, building custom product management frameworks and digital ecosystems that seamlessly integrate with your business and scale with you.
Global Logistics Solutions
We provide end-to-end global logistics and warehousing solutions that set us apart. From managing the backend to ensuring your products reach international markets efficiently, we guide you through the complexities of global expansion. Whether it's setting up warehousing or streamlining last-mile delivery, we make sure your business is prepared for success on a global scale.
Sustainability and Growth
Our solutions not only promote growth but are also designed with sustainability in mind. We help reduce your carbon footprint by optimising shipping, packaging, and logistics. This sustainable approach helps businesses grow responsibly, a service that few competitors offer.
Hands-On Product Design and Commercialisation
We help distribute the burdens of entrepreneurship by managing every step of your product’s journey from design to commercialisation. Our hands-on approach ensures your products are profitable, scalable, and ready to conquer new markets.
Relentless Persistence
We are relentless in our dedication to your business success. We work persistently to provide long-term solutions, helping your business achieve sustainable growth and reach new heights.
Design . Web . Marketing
Sarah Klas
We partner with Sarah as our seasoned graphic designer and digital strategist. Sarah specialises in crafting beautiful, clean, and professional modern designs that elevate brand’s visual identity.
Marketing
Shaira Dillena
We partner with Shaira as our experienced social marketing expert. Shaira specialises in designing and delivering social marketing and advertising across all social platforms.
eko Spa Daylesford
Transformed online presence. Supported business transition strategy. Provided product management expertise. Delivered social media, digital marketing strategy and execution to drive growth.
Pampersweet Soap Cakes
Designed and delivered new website that supports DTC and B2B. Built and delivered automated marketing flows to support digital channel growth.
A message from The SheEO Agency™ founder
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After years of driving significant results for major brands I realised it was time to channel my passion, intelligence, and determination into my own venture. The SheEO Agency™ born out of a desire for financial security, family flexibility and career control. And to help other women achieve this.
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I feel I can relate with other ambitious females who desire the same balance. My passion is to empower other SheEO's to build long-term success and resilience.
My values are authenticity, connection, do it with passion & purpose and connection.
Are you ready to do this?
Your business can only climb as high as you do. Are you ready to lead with the quiet strength, sharp focus, and unstoppable drive of a true visionary SheEO™?