Growth exposes what no longer works.
Most product businesses don’t break — they outgrow the way they were originally set up.
Operational issues start repeating. Decisions take longer. Systems technically work, but don’t give you confidence. Forecasting stock, cash or demand becomes guesswork, and information lives across too many tools.
The founder ends up holding the full picture in their head because nothing else does.
This is when growth starts creating friction instead of momentum — not because you’re doing anything wrong, but because the foundations no longer fit the stage you’re in.
We don’t add more tools. We fix how the business runs.
The SheEO Agency™ is a product-led consultancy for women-led product businesses navigating real growth complexity.
Our role is to make the business easier to run as it scales. We clarify how product, revenue, systems and delivery should work together, and remove the patchwork processes that create rework, risk and delays.
We don’t hand over a strategy and disappear. We stay involved through design, build and implementation until the structure actually holds.
A disciplined approach that restores clarity and control.
We work in a clear, structured way designed to reduce decision fatigue and operational risk.
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First, we diagnose the real constraint across product, systems, cash flow, inventory and delivery. Then we design the operating model — the roadmap, priorities and system structure needed for the next stage.
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From there, we build and integrate properly so information flows cleanly and workarounds stop compounding. We stay involved while the new structure settles, refining and supporting until it becomes the new normal.
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The result is a business that runs with fewer surprises, clearer decisions and far less reliance on the founder holding everything together.
Strategy is only useful if it can be delivered properly.
The SheEO Agency™ partners with iClick Online to deliver complex product, platform and systems work — not just advise on it.
Together, we design and implement digital ecosystems that connect systems, automate workflows and remove manual work — securely and at scale.
This means we don’t just recommend platforms.
We architect how they work together, then build and integrate them properly.
Platform partners we work with
Our combined capability spans the full product and commerce stack.
We design and deliver scalable eCommerce and digital platforms, customer and lifecycle marketing systems, and inventory and operational infrastructure — supported by secure integrations, workflow automation and cloud-based architectures.
This includes deep experience across platforms such as Shopify, Klaviyo and Unleashed, alongside iClick’s delivery capability across CRM, ERP, finance, analytics and custom-built systems.
Beyond off-the-shelf integrations
Where plug-ins fall short, we engineer custom integrations that reflect how your business actually operates.
This includes:
- Platform-to-platform automation
- Custom API integrations (REST, webhooks, OAuth)
- ERP, CRM and accounting system integrations
- E-commerce and order-management workflows
- Marketing, analytics and reporting integrations
- Cloud infrastructure and secure data handling
All designed to reduce operational risk, improve visibility and support scale.
Built for scale, security and compliance
Delivery is underpinned by enterprise-grade engineering practices, including secure cloud infrastructure, role-based access controls, data encryption, audit logging and compliance-ready architectures.
This allows us to work confidently with growing product businesses, funded startups and organisations operating in complex or regulated environments.
